"It's all about a sign."
CSN Sports Business Insider Rick Horrow explains how Daytona International Speedway tossing up a new sign changes the business landscape in the area.
The sign is 355 feet wide and took more than 1,000 man-power hours to construct. It will have 3,500-plus LED light bulbs.
It is one of the biggest signs of any kind in Central Florida.
Check out Horrow's complete analysis of the new sign in the video above.
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