Sports Business Minute: Daytona Rising by the numbers

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The completion of Daytona Rising is less than five months away, and Sports Business Insider Rick Horrow is analyzing some of the key figures in erecting the "revolution of racing."

"400 million (dollars), that's the check that International Motor Corporation wrote to fund the massive renovation, the biggest in history, to turn a racetrack into a motor sports stadium," Horrow said. "Five, the number of injectors, corporate meeting places for companies like Chevy and Toyota and Sunoco and Florida Hospital to have major activation ground meeting places. Eleven, the number of 'neighborhoods,' areas for fans to congregate, social media and alike to enhance the fan experience."

See what else the Sports Professor had to say in the video above, and make sure to follow him on Twitter @RickHorrow.

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