Sports Business

Sports Business

Construction is heating up in Daytona for Daytona Rising, as Rick Horrow shows in the latest Sports Business Minute.

Last month the $400 million renovation took another step by imploding the iconic backstretch tower on the existing track.

"That's good for the fans and everybody else associated with the racing, because now the 101,500 seats (are) all maximizing the front stretch experience," Horrow said. "Closer fans to parking, amenities, concessions, corporate, hospitality and a whole host of advantages as well."

See what else Horrow had to say about the exciting Daytona Rising developments in the video above. And make sure to follow Rick on Twitter for all your #SportsBiz needs.