Sports Business

Sports Business

Attendance has been a major source of revenue in the NBA this season with a 17,800 per game average, up around 400 from last year's average of 17,400.

But attendance isn't the only reason NBA will see a major economic boom in the near future. 

[NBC SHOP: Gear up, Bulls fans!]

Sports Business Insider Rick Horrow detailed in the latest Sports Business Minute how the NBA's new partnership with Pepsi, ending a 28-year deal between Coca-Cola and the NBA, will be a major source of revenue next season.

And the revenue won't stop there for the NBA as its apparel deal with Nike will provide a boost beginning in the 2017-18 season 

See what else he had to say in the video above. You can follow Sports Business Insider Rick Horrow on Twitter @RickHorrow.