Sports Business Minute: Social media and the World Series

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#WeAreGood.

Yes, one of the many phrases used on social media during baseball season was Miguel Montero's viral sensation for the Cubs' success. And with the Kansas City Royals having been crowned champions after beating the Mets in five games, Sports Business Insider Rick Horrow analyzes the social media impact from this year's postseason.

"The most socially adept series ever," Horrow said in the video above. "6.9 million unique audience, 1.3 million tweets. And who said baseball's getting too old? Labor peace, demographics, sponsorships, television, all good."

See what else Horrow had to say about Kansas City's win and the impact it will have on the city and Missouri in the video above. And make sure to follow Rick on Twitter for all your #SportsBiz needs.

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