The Vatican is getting involved in sports sponsorships.
Globecast, the worldwide leader in distribution of media, did a deal with the Vatican to help them with their Holy door opening ceremony in Saint Peter. But there is a larger issue. The Pope has now included sports as an educational component of his next worldwide global initiative happening in October.
In fact, they will have wall-to-wall coverage of major sporting events on how it might help humanity.
CSN Business Insider Rick Horrow has more in the latest Sports Business Minute.
Check it out in the video above.