NBC Sports

Blackout: Sox ask fans to dress in black for playoff games

NBC Sports

The Chicago White Sox became American League Central Division champions for the first time in 13 years, and the team is asking fans to attend October playoff games dressed ready to win.

"We are going to be asking all of our fans to wear black," White Sox Chief Marketing Officer Brooks Boyer told NBC 5. "We want to have an atmosphere that is going to really get our guys charged up, so it's going to be a blackout at the ballpark. All October wear black, support your White Sox."

The October "blackout" emulates the team's rally strategy from past playoff years, and Boyer said black rally towels are ready for Game 1 as giveaways for fans to cheer on the Sox.

Official division title gear went on sale after Chicago's clinching win against Cleveland Thursday afternoon, including hats and shirts.

Looking for playoff tickets? Boyer said a public sale kicks off next week. For those looking for guaranteed tickets should check out season packages available for 2022, he said.

"The best way is to do a package for next year," Boyer said, " and it'll guarantee you seats."

No matter what? Come ready to cheer, he said.

"Hopefully it's going to be a long fun ride, and it's a tough road ahead. The playoffs are a different beast, but we're super excited."

"‘Blackout October': White Sox Ask Fans to Dress in Common Theme For Playoff Games" originally appeared on NBCChicago.com.


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