While the NCAA tournament is a chance for players, programs and coaches to showcase themselves to the country, so to is it a chance for the apparel companies that are ubiquitous in the sport.
On Monday, adidas unveiled its schools’ new looks for this month.
Create your moment.
— adidas Basketball (@adidasHoops) March 6, 2017
Introducing the new Create Yours men’s collection for the postseason. pic.twitter.com/r1CN5Vd0l2
Of the schools represented only three - Kansas, Louisville and Miami - figure to be in the NCAA tournament, but all three - especially the Jayhawks and Cardinals - have the potential to get adidas some prolonged exposure with deep runs in the Big Dance.
