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Tennessee tweeting Wednesday’s game against Furman using Elf quotes

Maui Invitational - Tennessee v Wisconsin

LAHAINA, HI - NOVEMBER 21: Grant Williams #2 of the Tennessee Volunteers takes a jump shot during the second half of the Maui Invitational NCAA college basketball game against the Wisconsin Badgers at the Lahaina Civic Center on November 21, 2016 in Lahaina, Hawaii. (Photo by Darryl Oumi/Getty Images)

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This time of year doesn’t offer a lot of prime college hoops matchups. At least we have this.

Tennessee will tweet its game against Furman using only quotes from Elf on Wednesday night.

The popular Will Ferrell holiday movie is on television basically on a loop during the month of December. The Volunteers utilized Elf and asked for 500 retweets to tweet in quotes from the movie. They received north of 1,100.

It’s a smart social marketing tactic and Tennessee is probably drawing some positive attention to a team that is off to a very good start. The No. 21 Volunteers host Furman at 9 p.m. EST on Wednesday.