For the last twenty years, the Rose Bowl has been broadcast by ABC. Prior to that, it was broadcast on NBC.Starting in 2011, however, fans will need cable or satellite in order to see the “Granddaddy of Them All”.According to a press release, the Rose Bowl will join the rest of the BcS games and will be shown exclusively on ESPN."Having all BCS matchups on one home, especially within ESPN’s year-round college football environment, is the very best scenario. Fans will welcome ESPN’s all-encompassing approach, and the additional opportunities and value resulting from our multi-platform presentation will benefit the college football community and our business partners,” ESPN executive vice president of programming and acquisitions John Wildhack said in the statement.ESPN’s contract with the BcS runs through the 2014 season.