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James Franklin publishes, deletes unfortunate recruiting graphic

Penn State had everything right. The photo, the design, the word use. All they needed was the right header.

They chose the wrong header.

It’s clear message Penn State was going for here -- “Master the things that take no talent.” Sadly, that phrase, or just about any other phrase in the English language, would have been better than the one they chose.

Because now this graphic will be brought out every time Penn State loses a game from here to, oh, eternity.

But blocking the reporter who caught you with your pants down? James Franklin, that’s just making a bad look even worse.