Cubs, Red Sox to make “It Gets Better” videos
On the heels of the San Francisco Giants’ well-received “It Gets Better” video, which is part of a national anti-bullying campaign aimed at helping gay youth, two more teams are going to join in the fun as well: the Chicago Cubs and the Boston Red Sox. The Red Sox’ announcement was inspired by a petition by a 12-year-old buy from New Hampshire, who set it all up when his teacher asked the class to come up with a project that could make a difference in the world, which is pretty damn cool.
I would assume that, at some point, most if not all professional sports teams will make a video for the campaign, either out of genuine support for the idea or because they don’t want to be seen as the only teams not supporting the idea.
In this instance, however, I kind of don’t care what inspires it seeing as though it is the targets of the video -- a kid who needs to know that, well, things will get better -- who matter, not the producers as such.