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The Rangers new ballpark will be named . . . Globe Life Park

Baltimore Orioles v Texas Rangers

ARLINGTON, TX - APRIL 13: General view of Rangers Ballpark in Arlington before a game against the Baltimore Orioles and the Texas Rangers on April 13, 2009 in Arlington, Texas. (Photo by Ronald Martinez/Getty Images)

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The Texas Rangers and Globe Life announced that the Rangers new ballpark, which will open in 2020, will carry the same name as their current ballpark: Globe Life Field.

The naming rights deal has been extended through 2048 and will bring the Rangers $11 million a year. I’m sure there are people way smarter than me who can justify that kind of outlay for slapping your name on a stadium, but I know that I have never bought a product because it was the name of a stadium. It seems more likely that naming rights deals render corporate names somewhat generic, diluting it in the public’s mind as it becomes the name of a building and not a company that sells stuff. But again: people smarter than me seem to think it makes sense, so bless them all.

I’d write more about this but I have to run down to the store to buy a box of Ameriquests and check to see if they’ve restocked some fresh PSINets.

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