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IndyCar releases streaming audience numbers from first iRacing event

IndyCar iRacing Challenge American Red Cross Grand Prix

WATKINS GLEN, NEW YORK - MARCH 28: (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Sage Karam, driver of the #24 Wix Filters Dreyer & Reinbold Chevrolet, leads the field during the IndyCar iRacing Challenge American Red Cross Grand Prix at virtual Watkins Glen International on March 28, 2020 in Watkins Glen, New York. (Photo by Chris Graythen/Getty Images)

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The inaugural iRacing IndyCar Challenge at Watkins Glen International drew nearly a half-million views Saturday on various streaming platforms, according to IndyCar.

The numbers, which were provided by IndyCar, reflect the total number of viewers who watched some portion of the race Saturday and not the live average viewership for the race (a metric commonly used by networks to gauge audience for programming).

According to metrics released Wednesday morning by IndyCar for the race, which was won by Sage Karam:

  • As of Saturday night, IndyCar measured 433K views on INDYCAR and iRacing’s channels.
  • The average session time for users was nearly 20 minutes during the live event.
  • By Monday, more than 600K views were totaled on INDYCAR, iRacing, and driver channels.
  • On the Fantasy Challenge driven by Firestone, the series had a similar number of players as it did entering the season opener at St. Petersburg, Florida, which was postponed because of the novel coronavirus (COVID-19) pandemic.

The second round of the IndyCar iRacing Challenge will be held Saturday at 2:30 p.m., featuring a field of IndyCar drivers competing at Barber Motorsports Park.

The third race of the eNASCAR Pro Invitational Series will take place 1 p.m. Sunday at Bristol Motor Speedway. Last weekend’s race at virtual Texas Motor Speedway drew 1.3 million viewers on FS1, breaking the record of 903,000 for eSports TV viewership set bv the previous week’s race.

During an episode of the NASCAR on NBC Podcast last month, Parker Kligerman disclosed that the first two races this year in the eNASCAR Coca-Cola Series (the premier iRacing series for professional racers) averaged 180,000 live viewers across its platforms with an average user time of 19 minutes.