Mercedes to enter Formula E from season six, quit DTM after 2018
Mercedes will join the FIA Formula E championship from the start of its sixth season in 2019 after taking up its option on an entry.
Mercedes announced last October that it had secured an option to join the grid as a manufacturer from season five (2018/19), but was still evaluating an entry as of last month.
Despite having until October to make a final decision on taking up the entry, Mercedes announced on Monday that it would be going ahead with plans to join Formula E, starting from season six (2019/20).
As part of a realignment of its motorsport interests, Mercedes also confirmed that it would be quitting DTM, Germany’s leading touring car series, at the end of 2018.
“Mercedes Benz has announced a strategic repositioning of its motorsport activities: the company will conclude its participation in DTM at the end of 2018 and enter Formula E in the 2019/20 season,” a statement reads.
“This new approach will see Mercedes-Benz competing at both ends of the motorsport spectrum: in Formula 1, the pinnacle of motorsport combining high technology and the most demanding competitive challenge; and in Formula E, which embodies the transformation that is underway in the automotive industry.”
“Mercedes-Benz will market future battery powered electric vehicles using the EQ label,” said Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz.
“Formula E is a significant step in order to demonstrate the performance of our attractive battery powered electric vehicles, as well as giving an emotional spin to our EQ technology brand through motorsport and marketing.”
Mercedes head of motorsport Toto Wolff added: “In motorsport like in every other area, we want to be the benchmark in the premium segment and to explore innovative new projects.
“The combination of Formula 1 and Formula E delivers that. Formula E is like an exciting start-up venture: it offers a brand new format, combining racing with a strong event character, in order to promote current and future technologies.
“Electrification is happening in the road car world and Formula E offers manufacturers an interesting platform to bring this technology to a new audience - and to do so with a completely new kind of racing, different to any other series.
“I am pleased that we were able to extend our entry option for one year to the 2019/20 season. This gives us time to properly understand the series and to prepare for our entry in the right way.”
“Today is a great day as we welcome Mercedes to the Formula E family - adding to the increasing number of manufacturers joining the electric revolution,” Formula E CEO Alejandro Agag said.
“This step shows how much the world is changing, not only in motorsport, but the whole automotive industry. We’re witnessing a transformation that will first change our cities, and then our roads.
“Formula E is the championship that embodies that change, and together with all our teams and manufacturers we’ll keep pushing for technologies to have better and more affordable electric cars.”