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Aaron’s signs new deal with Michael Waltrip

GEICO 500 - Qualifying

TALLADEGA, AL - MAY 02: Michael Waltrip, driver of the #55 Aaron’s Dream Machine Toyota, stands on the grid during qualifying for the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 2, 2015 in Talladega, Alabama. (Photo by Matt Sullivan/Getty Images)

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Aaron’s Inc., announced Tuesday that it has signed a multi-year deal with Michael Waltrip, continuing a relationship that began 16 years ago.

“Michael epitomizes the energetic personality of NASCAR and with this new agreement, we’ll be able to continue to support NASCAR and a fan base that has been an important audience for us over the past 16 years,” said Andrea Freeman, Aaron’s Vice President of Marketing in a press release. “To be able to continue our long-standing relationship with Waltrip through his racing, a media campaign, appearances and engagement with fans makes this truly a special partnership.”

Aaron’s will serve as an associate sponsor on Waltrip’s car for Sunday’s Daytona 500 and May 1 at Talladega Superspeedway. Waltrip will continue to be featured in Aaron’s TV commercials, including one that will debut during Sunday’s race and can be seen here.

Aaron’s had been a partner with Waltrip and Michael Waltrip Racing and announced last August that it planned to remain a part of the sport even with the team ceasing operations.

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