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Children age 12 and under will be admitted free to Xfinity, Camping World Truck races in 2017

NASCAR Sprint Cup Series Coca-Cola 600

CHARLOTTE, NC - MAY 29: Fans look on during the pre-race ceremony prior to the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 29, 2016 in Charlotte, North Carolina. (Photo by Brian Lawdermilk/Getty Images)

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NASCAR announced Monday that children age 12 and under will be admitted free to all NASCAR Xfinity and Camping World Truck Series races in 2017.

The announcement was made during an event at the NASCAR Hall of Fame to kick off Kids Drive NASCAR, a week-long youth initiative leading up to this weekend’s races at Michigan International Speedway and Road America.

“So many children have become lifelong NASCAR fans because their parents brought them to their first race, and this new ticket offering makes it even more affordable for families to create memories that will last a lifetime,” said Jill Gregory, NASCAR senior vice president and chief marketing officer, in a statement.

NASCAR stated that the number of complimentary tickets available for children 12 and under will vary from venue to venue for every adult ticket purchased. Specific track policies and procedures, including sections in which the tickets are offered will still apply and may differ from each track.

“This sport was built on generations coming to the race track together, and I am proud to be part of an industry that is focused on its heritage and its future with this industry-wide youth initiative,” said Dennis Bickmeier, president of Richmond International Raceway, in a statement. “For years, we have been at the forefront of offering great kid-friendly prices and activities, and many of our partners, have focused their efforts on making sure our young fans not only have an amazing time at the event but learn about the sport at the same time. In April 2016, part of the strategic shift back to day racing was to get more families to the track to create those irreplaceable memories of attending a NASCAR race.”