Skip navigation
Sign up to follow your favorites on all your devices.
Sign up

Danica, 8 other athletes in new ‘Never Underestimate Small’ ad campaign


during the NASCAR Sprint Cup Series Goody’s Headache Relief Shot 500 at Martinsville Speedway on November 1, 2015 in Martinsville, Virginia.

Jonathan Moore

For the first time in more than a decade, Danica Patrick wasn’t in the plans this February to appear in a GoDaddy Super Bowl commercial (her planned spot last year was scrubbed by an animal rights controversy).

But that didn’t stop the NASCAR Sprint Cup driver from being part of a new ad campaign that debuted Sunday from Tide Pods, encouraging people to “Never Underestimate Small.”

Patrick is one of nine athletes in the series, which focuses on those who overcame great odds to become successes in their respective sports, and she discusses such in a video.


In addition to Patrick, also featured in the series are Hines Ward, Emmitt Smith, Hamm, Becky Hammon, Daniel Bryan, Emmanuel Sanders, Jonathan Stewart, Steve Nash and David Villa.

Patrick will have an ongoing conversation via Facebook and Twitter using the hashtag #SmallButPowerful today.

You also can access and interact with Patrick in the Twitter version of the ad by clicking here.

Follow @JerryBonkowski