DAYTONA BEACH, Fla. — International Speedway Corp. President John Saunders created a hubbub Thursday when he cited an “issue with star power” as among the reasons for a 10 percent decline in attendance at the company’s six NASCAR events from March to May.
So if the sport is looking for someone to build around, how about …
Kyle Busch.
No other active driver elicits as a visceral reaction as Busch. Many heartily booed him after he won last weekend at Chicagoland Speedway, while his fans cheered, creating a confluence of noise.
Detractors seethed after Busch spun Kyle Larson to win, conveniently forgetting that only seconds earlier Larson’s contact sent Busch into the wall and out of the lead.
After retrieving the checkered flag, Busch walked to the camera and rubbed his eye to mock those crying about his victory.
The boos continued and Busch taunted those fans, telling them: “If you don’t like that kind of racing, don’t even watch.”
Busch, who is tied with Kevin Harvick with a series-high five wins this year, has long accepted there will be a vociferous segment of the fan base that detests him. He never had a chance. He notes that early in his Cup career he was booed as much for being Kurt Busch’s little brother as anything. Kyle Busch’s intensity and antics infuriated some fans and made his backers more determined in their support.
Busch knows he likely will never win most popular driver but isn’t the main goal to win championships?
“There you go,” he said.
As for wearing the symbolic black hat, Busch doesn’t worry about it.
“I’ve had the black hat for a long, long time, so it doesn’t bother me as long as it doesn’t bother my sponsors and they can accept that, as well, too, and ... know who I am as a person outside the race car rather than the one minute tidbits of TV that you get from a guy on television,” he said.
This topic of star power is not new. International Speedway Corp. has cited declines in ticket sales in the past to the absence of Jeff Gordon and Tony Stewart.
Thursday, Saunders cited weather as impacting attendance at some tracks, added: “We still have an issue with star power and hopefully this stable of young drivers coming along will start to win and build their brands.”
Ryan Blaney scoffed at the notion that the weight should be just on the young drivers.
“How many winners this year? Six. Come on now,” the 24-year-old Blaney said. “You can’t just put that on the young guys for not winning. That’s a lot of other people that aren’t winning too.”
Ultimately, the best selling point for the sport is going to be the racing. Have more races and finishes like last weekend will help the sport but it will take more than that.
2. A tale of two trips
Daytona in February is about hope. Daytona in July is about reality.
When NASCAR arrived here in February to begin the season, Hendrick Motorsports was hopeful of getting past its “rough” 2017, Matt Kenseth was not at the track and numerous driver changes provided their teams with hope.
With Cup teams back on the beach, Hendrick Motorsports continues to search for its first win, Kenseth again is not around — but will be back at Kentucky for Roush Fenway Racing — and four of the drivers with new rides this season are in a playoff spot with nine races left in the regular season.
The gear celebrating Hendrick Motorsports’ next win — which will be its 250th in Cup — has been in storage since Kasey Kahne won at Indianapolis. That was 33 races ago.
Hendrick Motorsports entered the season with two new drivers. Alex Bowman took over the No. 88 after Dale Earnhardt Jr. retired, and William Byron climbed into the No. 24, taking Kahne’s spot with the organization. Hendrick also entered with questions about sponsor Lowe’s (it was announced a month after the Daytona 500 that Lowe’s would not return to Jimmie Johnson’s team for 2019).
With Kevin Harvick, Martin Truex Jr. and Kyle Busch dominating, there have been few chances for Hendrick Motorsports or other teams to excel. Also, Hendrick and many other Chevrolet teams have struggled with the new Camaro this season.
While Hendrick has seen progress — Alex Bowman has scored back-to-back top-10 finishes the past two weeks for the first time this season and Chase Elliott has three top 10s in the past four races — there have been challenges. Elliott has led only eight laps this season. Seven-time champion Jimmie Johnson has led two laps this year. Hendrick’s four drivers have combine to lead 106 laps — 65 by Bowman.
At Roush Fenway Racing, the struggles continue. Matt Kenseth’s run in the No. 6 car for Trevor Bayne did not lead to significant improvement.
“We’ve had some tough conversations these last few weeks,” said Ricky Stenhouse Jr., who is battling for a playoff spot. “I think I’ve been pretty vocal in the shop and sometimes whether it be in an interview or on the radio probably when I shouldn’t, and I definitely need to respect all of our guys at the shop that are working hard and trying to provide new stuff for us. We just haven’t got that new stuff as quick as what we wanted.”
Drivers in new places who are in a playoff spot heading into Saturday night’s race are Blaney (Wood Brothers to Team Penske), Aric Almirola (Richard Petty Motorsports to Stewart-Haas Racing), Erik Jones (Furniture Row Racing to Joe Gibbs Racing) and Bowman (no full-time ride to Hendrick).
3. Slide job!
Christopher Bell is enjoying how prevalent the slide job is becoming in NASCAR. It’s a skill Bell and Kyle Larson learned while racing sprint cars on dirt. Other drivers have picked it up, especially at tracks where a high groove is the preferred line.
At those tracks, a driver charges into the corner, cuts to the bottom and lets the car drift up the banking to pass a car and stop that car’s momentum.
Larson attempted the move on Kyle Busch but it didn’t work and Busch went on to win. Noah Gragson tried it on Brett Moffitt on the last lap of the Camping World Truck race at Iowa Speedway but Moffitt got back by.
“It’s cool to me to see that coming to fruition,” Bell said of he move. “Like Iowa, man, the truck race, the Xfinity race, everyone was sliding each other, and I think it’s passing, right, so you get more passes. A guy passes someone going in, and then another guy passes someone coming out. I think it’s exciting to see more guys using it and it becoming more common in NASCAR.”
But that also means drivers are learning how to defend the move better. So what will Bell do?
“Hopefully do it some more, right?” he said. “It’s going to be tough here at Daytona, and Kentucky (the groove) is on the bottom, so I won’t get to do it anymore there. But it’s just another trick in the bag, right? So if you get the opportunity to pull it, I’m going to do it.”
4.Less practice
Rain canceled Thursday’s final Cup practice before any car could run a lap at speed. That left teams with only the 50-minute opening session to prepare for Friday’s qualifying and Saturday night’s race.
Should that be the norm for next season? In the Xfinity Series, only 10 cars went out in the final practice session. Are two sessions needed?
“I think if you had, say, one practice but it was an hour and 20 (minutes) long, I think you’d be fine with that,” Kyle Busch said. “I think that would be enough and that would be beneficial to being able to go straight into a qualifying and into the race. Fifty (minutes) may be a tick short for what some guys want to do.”
5. Will the streak continue?
There has been a different driver win each of the last eight July Daytona races. The streak started with Kevin Harvick in 2010 and he was followed by David Ragan, Tony Stewart, Jimmie Johnson, Aric Almirola, Dale Earnhardt Jr., Brad Keselowski and Ricky Stenhouse Jr.
