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Toyota signs multi-race extension with Sonoma Raceway


Toyota Motor Sales U.S.A and the Northern California Toyota Dealers have signed a three-year extension to remain co-title sponsor of the NASCAR Sprint Cup race at Sonoma Raceway, track officials announced Sunday.

Toyota has served as co-title sponsor of the Toyota/Save Mart 350 and as the raceway’s official vehicle since 2007.

“Our partnership with Sonoma Raceway is a great opportunity for us to collaborate with the local Toyota dealers to reach and engage with NASCAR fans,” said Keith Dahl, general manager, motorsports & marketing asset management, Toyota Motor Sales, U.S.A., in a statement.

The agreement also includes hospitality, signage, promotional rights and more during the race weekend.