2 Chainz, Rapsody tell LeBron James’ story in first 2K19 ad
Next year is the 20th anniversary of the NBA 2K franchise.
Which made the “who goes on the cover” choice kind of obvious — LeBron James. The greatest player of his generation, of the NBA 2K era.
To announce it and promote it, 2K got rappers 2 Chainz, Rapsody and Jerreau to perform a spoken word tribute to LeBron’s legacy. Check it out above. 2K19 hits the store shelves this fall (does anyone actually buy them off the store shelves anymore?).