Adam Silver on NBA permanently shifting its calendar: ‘Possibly’
The NBA – on hiatus due to the coronavirus pandemic – is reportedly motivated to finish the current season. It’s easy to envision that pushing the playoffs into August. At that point, the league can’t simply turn around and immediately play another season, which could push the start of next season into December.
Could the NBA permanently shift its calendar, continuing to start in December and end in late summer?
NBA commissioner Adam Silver on ESPN:
Maybe the NBA calendar should change. Maybe it shouldn’t.
But I’d caution the league: The coronavirus is significantly changing people’s schedules. Don’t rush to judge, in either direction, based on how an alternative schedule is received in the next year.
Spending less time competing with football for viewers? That holds appeal within the NBA. But with school out and the weather warm, people spend less time watching television in the summer. I think that’s still true, even in the smartphone era.
There’s a lot of complex factors to weigh, and the NBA might stumble into a test run. But it won’t be a well-controlled experiment. No matter what happens in the next year, the NBA ought to think long and hard before overhauling its schedule.
The NBA is already a successful business. It’s risky disrupting that status quo to chase even more revenue.