Last summer, Adidas inked James Harden to a $200 million-plus deal to lure him away from Nike. Included in the deal was a plan to give him his own signature shoe. Now, they’ve unveiled Harden’s new logo in a trippy new “Project Harden” video teaser that you can watch below:
Adidas unveils James Harden’s new logo (VIDEO)
Published August 9, 2016 04:45 PM
HOUSTON, TEXAS - APRIL 13: James Harden #13 of the Houston Rockets handles the ball during the first half of a game against the Sacramento Kings at the Toyota Center on April 13, 2016 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Stacy Revere/Getty Images)
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