For reasons likely related to him dating a Kardashian, James Harden had been spotted around Los Angeles in recent weeks wearing Nike shoes and that had been news. Yes, Harden signed a massive shoe deal with Adidas this summer. However, the reality was Harden was still under contract with Nike at the time of the photos, so if he’d been seen going to check out “Straight Outta Compton” while wearing another shoe brand he would have been in trouble.
Today, Oct. 1, the contracts changed and Adidas welcomed Harden to their family with a literal truckload of shoes, as you can see above (or below). Okay, this is staged, but it makes for a great fantasy and fun video.
[embed]https://instagram.com/p/8TPqDVNlWV/?taken-by=jharden13[/embed]
Harden is going to wear the Crazylight Boost 2015 until his signature line is ready to roll.
If you want the official quote from Harden — which was totally written by him and not some PR guys/girls, don’t think for a second 15-layers of guys in suits approved this — here you go:
“Doing what’s expected isn’t enough for me. I’ve taken chances to put myself in a position to be successful and I’m hungry for more. I want to be true to who I am, even if that means taking risks or doing things different from the status quo or what other people expect,” Harden said. “Wanting to be the best – that comes with hard work, focus and making sure I’m always growing my game. It’s a credit to my time in Houston and I’m just trying to enjoy the moment, but I still have to remember how I got here and all the hard work it took. After meeting with adidas I knew we could create something people won’t see coming. They want to celebrate me for who I am and what I stand for.”