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Bucks unveil new logo set, official colors (VIDEO + PHOTOS)

Washington Wizards vs Milwaukee Bucks

Washington Wizards vs Milwaukee Bucks

NBAE/Getty Images

One day after locking up the sixth seed in the Eastern Conference, the Bucks have unveiled a new set of logos and colors. Following their press conference, the team shared the following video detailing all of the logos:

Meet The New Bucks At http://t.co/bgGBwi3s2qhttps://t.co/qgmR9bJ0LI

— Milwaukee Bucks (@Bucks) April 14, 2015


They have a new set of colors — “Goodland Green,” “Cream City Cream” and “Great Lakes Blue.” Most notable is the absence of purple of any kind.

Our new colors are inspired by the diverse landscapes of Wisconsin and rich heritage of Milwaukee. pic.twitter.com/oe8Zo8FKYI

— Milwaukee Bucks (@Bucks) April 14, 2015


The primary logo is a slightly angrier version of the green deer they use currently, with the letter M subtly incorporated:

The new Buck is only looking ahead, an imposing figure determined and focused on the path in front of him. pic.twitter.com/sF6e3WE6AG

— Milwaukee Bucks (@Bucks) April 14, 2015


The secondary logo is mostly green, with no deer and a more prominent M:

The secondary mark portrays a strong reminder of the rich heritage of Bucks basketball in Milwaukee. pic.twitter.com/fjY6RYiAn7

— Milwaukee Bucks (@Bucks) April 14, 2015


They added a third logo, which incorporates the outline of the state of Wisconsin:

The outline of Wisconsin solidifies the identity of the state as essential to the fabric of the new Bucks brand. pic.twitter.com/qR6CwtBy9x

— Milwaukee Bucks (@Bucks) April 14, 2015


Early verdict: These are good. The current Bucks logos weren’t bad, but they were pretty unremarkable and needed an update. These aren’t too flashy but are enough of a change to justify the rebrand. A good mix of modern and retro. I’ll reserve judgment on the new look as a whole until we see the new uniforms, but so far the new Bucks owners are moving the team’s look in the right direction.