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Clevelanders start drive to laugh at LeBron

Courting LeBron Basketball

Thomas Johnson, of Bridgeport, Conn., holding his son Thomaj, 4, shows his feelings outside the Boys & Girls Club in Greenwich, Conn., Thursday July 8, 2010 after free-agent basketball player LeBron James announced he will join the Miami Heat and leave the Cleveland Cavaliers. (AP Photo/Craig Ruttle)


What to do with LeBron when he and the Heat come to Cleveland on Thursday night? Should Clevelanders simply boo him every time he touches the ball? Ignore him, putting up newspapers like a college student section?

How about laugh at him?

LaughAtLeBron is a campaign, first noticed by, to try to put together on twitter a unified response to LeBron (via the Boston Globe). It seems to be picking up some steam.

Honestly, this may be the best idea I’ve heard yet. It’s different, it’s deriding and mocking without the personal and family insults that even Dan Gilbert is trying to avoid at Quicken Loans arena. If the crowd Thursday night laughs at him and the plight of the Heat, that would seem fitting.

But fans are trying to come up with other chants, too, which you can see at @Cavs_Chants.