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Damian Lillard as a purveyor of popcorn in latest spot for adidas (VIDEO)

Adidas BOOST Basketball Launch

Adidas BOOST Basketball Launch

Getty Images for adidas

Damian Lillard appears in the latest spot for adidas, promoting the company’s new line of basketball shoes that will incorporate its Boost technology.

From the official release:

In the video, Damian Lillard shows us he would be great at anything in life by portraying a popcorn-slinging, movie theater employee serving customers before show time. In a dramatized portrayal of the world without Boost, Lillard is interviewed by Turner Sports sideline reporter Rachel Nichols after completing an intense session of serving concessions. Following his interview, the world of “Bust” transforms into the world of “Boost,” where Damian is back to All-Star form on the court.

Lillard appeared at a launch event in Las Vegas with Derrick Rose a week or so ago, a recap of which can be seen here.

The company promises future campaigns that will feature Joakim Noah, Jrue Holiday, Jeff Teague and Mike Conley.