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Kyle Kuzma signs five-year endorsement deal with PUMA

2019-20 Los Angeles Lakers Media Day

EL SEGUNDO, CA - SEPTEMBER 27: Kyle Kuzma #0 of the Los Angeles Lakers speaks to the media during media day on September 27, 2019 at the UCLA Health Training Center in El Segundo, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2019 NBAE (Photo by Chris Elise/NBAE via Getty Images)

NBAE via Getty Images

Puma has splashed around money to get back in the basketball shoe game, signing DeMarcus Cousins, Deandre Ayton, Marvin Bagley III, Rudy Gay, Kevin Knox, Terry Rozier, Danny Green, and recently Knicks rookie R.J. Barrett. It’s not a bad list, but the most popular players on there are bigs, yet it’s attacking wings (and point guards) who sell shoes.

Enter Kyle Kuzma, Puma’s newest signing. The popular Laker forward signed a five-year contract with Puma, something the shoemaker announced on Wednesday. Kuzma is getting paid to be the face of the brand.

Kuzma is a confident, attacking player (when at his best) that the Lakers are counting on to be their No. 3 after LeBron James and Anthony Davis. For Puma, this is a player that matters in the nation’s biggest spotlight, and he’s a good spokesman for the brand.

Kuzma was already rocking Pumas at Lakers’ media day last Friday, even though the deal had yet to be formally announced.

Right now Kuzma is sidelined with a stress reaction in his leg that will have him out through at least training camp with the Lakers. It came up during his time with Team USA — he said he woke up one morning after an off day and his leg hurt, so he knew something was wrong — but is not expected to be chronic (hopefully). The Lakers are wisely being cautious with the one young star who played well with LeBron last season, a guy they are banking on for big things.

So is Puma.