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LeBron James becomes Obamacare pitchman

Barack Obama, LeBron James, Dwayne Wade

President Barack Obama stands with LeBron James, fifth from left, Dwayne Wade, third left, and coach Erik Spoelstra, right, as he honors the NBA champions Miami Heat basketball team in the East Room at the White House in Washington, Monday, Jan. 28, 2013. (AP Photo/Charles Dharapak)

AP

President Obama has ramped up his efforts to promote the Affordable Care Act, even appearing on “Between Two Ferns” with Zach Galifianakis.

With only mild offense intended for Galifianakis (in the spirit of his episode with the president), Obama has enlisted a much bigger celebrity to help with the cause – LeBron James.

In the 30-second spot above, LeBron straightforwardly encourages viewers to sign up at HealthCare.gov.

It’s certainly a political statement in an era where most athletes follow Michael Jordan’s lead and avoid those in order to protect their endorsements. LeBron, via Ethan Skolnick of Bleacher Report:

“I mean, I can’t worry about that,” James said. “Especially who I am. I mean, I know that everything that I do is going to be bigger than what it should be or blown out of proportion. But what I believe in and the people that I support is what it’s all about. So I can sleep comfortably at night.”

“I know that everything that I do is going to be bigger than what it should be or blown out of proportion.” I think that’s what Obama is counting on.