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LeBron James to produce, appear in new reality TV series

Cleveland Cavaliers v Miami Heat

MIAMI, FL - DECEMBER 05: LeBron James #23 of the Cleveland Cavaliers looks on during a game against the Miami Heat at American Airlines Arena on December 5, 2015 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Chris Trotman/Getty Images)

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CLEVELAND (AP) LeBron James will co-produce and star in a reality TV series called “Cleveland Hustles.”

James and his close friend and business partner, Maverick Carter, are producing the series which will debut this summer on CNBC.

On the show, James and Carter will give four aspiring local entrepreneurs the chance to realize their own dreams while revitalizing a neighborhood in Cleveland.

James and Carter will get assistance from business experts, who will invest in and mentor the entrepreneurs. The goal is for the four fledgling businesses to create local jobs.

It’s the latest entertainment venture for the Cavaliers star. James appeared as himself in Amy Schumer’s comedy “Trainwreck” last summer and recently signed a movie development deal with Warner Bros. James’ SpringHill Entertainment company produces “Survivor’s Remorse” on Starz. He also produces a show called “Becoming” on Disney XD.