Skip navigation
Favorites
Sign up to follow your favorites on all your devices.
Sign up

Michael Jordan, Jordan Brand pledge $100 million to racial equality

Michael Jordan Charlotte Hornets

Former NBA star and owner of Charlotte Hornets team Michael Jordan looks on as he addresses a press conference ahead of the NBA basketball match between Milwaukee Bucks and Charlotte Hornets at The AccorHotels Arena in Paris on January 24, 2020. (Photo by FRANCK FIFE / AFP) (Photo by FRANCK FIFE/AFP via Getty Images)

AFP via Getty Images

“Black lives matter. This isn’t a controversial statement.”

It isn’t. But for the legendarily apolitical Michael Jordan, it is a departure.

Jordan and the Jordan Brand jumped into the ongoing and intense national discussion of race and systemic racism Friday by announcing a $100 million donation over the next 10 years to racial equality and social justice causes. And Jordan linked himself to the black lives matter movement.

Jordan, during his playing career and after, has been cautious politically, rarely commenting on social issues. The “Republicans buy shoes, too” comment stuck to him, but as Roland Lazenby points out in his biography “Michael Jordan: The Life,” Jordan’s “keep your head down and don’t draw attention” political outlook was passed down as a family demeanor used to survive in rural North Carolina. It was how his parents, grandparents, and great grandparents viewed the world.

Jordan had already made a personal statement in the wake of the killing of George Floyd in Minnesota.

Now Jordan has put his money where his mouth is.