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NBA introducing 2-for-1 All-Star voting days

2018 All Star Game

NBA Commissioner Adam Silver announces that Los Angeles will host the 2018 NBA All-Star game at Staples Center, in Los Angeles, Tuesday, March 22, 2016. (AP Photo/Chris Carlson)

AP

The NBA changed its All-Star format this season from East vs. West to captain-picked teams (though still naming players equally from each conference).

That apparently wasn’t a big enough overhaul.

After including media and player votes last year, the league is making All-Star starter selection even more complex.

NBA release:

NBA All-Star Voting 2018 presented by Verizon will tip off with an early voting period exclusively on the NBA App and NBA.com beginning Thursday, Dec. 21 at 1 p.m. ET.

Voting via all other channels, including Amazon Alexa for the first time, will launch on Monday, Dec. 25 at 11 a.m.


Additionally, new for this season, five “2-for-1 Days” will allow fans to have their votes count twice on Dec. 31, Jan. 4, Jan. 11, Jan. 12 and Jan. 15 when voting through the NBA App and NBA.com, along with Sina Weibo and Tencent in China. All “2-for-1 Days” will be designated 12 a.m. – 11:59 p.m. ET.

TNT will reveal the All-Star Game starters, including the two captains, on Thursday, Jan. 18 during TNT NBA Tip-Off


The network will announce the reserves, as selected by NBA head coaches, on Tuesday, Jan. 23 during TNT NBA Tip-Off at 7 p.m. ET.

The team rosters for NBA All-Star Game 2018 in Los Angeles will be revealed on Thursday, Jan. 25 during a special one-hour edition of TNT NBA Tip-Off at 7 p.m. ET.


I suppose this is to drum up interest on otherwise quiet voting days. After all, this is really just about the NBA selling itself.

But the All-Star voting process has always left something to be desired. I don’t see how this changes that.