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Report: Michael Jordan donating documentary proceeds ($3M-$4M) to charity

Michael Jordan

PARIS, FRANCE - JANUARY 24: Michael Jordan attends a press conference before the NBA Paris Game match between Charlotte Hornets and Milwaukee Bucks on January 24, 2020 in Paris, France. (Photo by Aurelien Meunier/Getty Images)

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“The Last Dance” documentary on Michael Jordan and the Bulls is great for the Michael Jordan brand.

Jordan isn’t looking to cash in directly.

Kurt Badenhausen of Forbes:

$0: The amount Jordan will bank from The Last Dance. He’s donating his entire share of the proceeds, which should reach at least $3 million to $4 million, to charitable causes.

This is great.