Report: Nike close to securing long-term NBA uniform rights deal
When the NBA announced a spontaneous press conference earlier this week to discuss a “landmark new marketing partnership” that would be held at Jordan Brand’s Terminal 23 space in Manhattan, there was at least some speculation that Nike (or Jordan) may have landed the new apparel deal, which would have been fairly big news.
As it turned out, the press conference was all about beverages -- PepsiCo became an official partner on a five-year deal, for the first time since 1986.
But we may yet see that apparel deal presser take place in the very near future.
This should come as anything but a surprise.
Nike dominates the basketball shoe market from a consumer standpoint, and (along with its Jordan Brand) essentially prints money on a weekly basis by regularly selling out of high-priced retros and new releases.
Getting one or both of those logos on the NBA jerseys would be a huge coup, and would only add to the brand’s level of influence in the basketball marketplace. It will be especially interesting to see if Jordan Brand’s Jumpman logo is prominently involved, as this initial report suggests.
The NBA’s official apparel provider is currently adidas, but the contract ends in 2017, and adidas has already made it known that it won’t attempt to extend its deal when the time comes. Under Armour was believed to be a possibility, but if Nike came calling with the right amount of money, that partnership would simply be one too good and too tempting for the league to even consider passing up.