Stern says NBA revenues should be $5 billion this season
During the NBA lockout, we all got frustrated watching the owners and argue over how to divide up $4 billion in revenue. Billion. With a “B.”
Now, make that $5 billion.
That is what NBA Commissioner David Stern said speaking Tuesday at Beyond Sport United conference in New York, according to the Associated Press.
The $5 billion figure is considerably higher than the $4.3 billion estimated that would come in under the BRI this season (via NBA CBA FAQ from the brilliant Larry Coon).
The owners will get a higher share of that revenue — under the old CBA the players were guaranteed 57 percent of the league’s revenue, that falls to 50 percent this year under the new CBA. Hopefully now, somehow, these poor men can find a way to turn a meager profit (*cough*).
The increase in revenues shows fans and sponsors did not leave the league during the lockout. It shows that local television deals are up, as is the spread of the NBA brand globally. You can also chalk some of this up to an economy starting to find it’s footing and turn around (we hope).
In case you’re curious, the NFL has revenues of around $9 billion and MLB around $7.5 billion.