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Video: Basketball never stops for Durant (well, except....)

Kevin Durant. Josh Howard

Oklahoma City Thunder forward Kevin Durant, right, raises a clenched fist as Washington Wizards forward Josh Howard laughs after a teammate scores during the second half of the Rip City Basketball Classic basketball game in Portland, Ore., Sunday, Nov. 6, 2011. The game, which showcases various NBA Players, was put together by Portland Trail Blazers forward LaMarcus Aldridge. (AP Photo/Don Ryan)

AP

Kevin Durant’s marketing this summer is such a coordinated thing of beauty. He is running around the nation playing in every pro-am and charity game he can find, all the time wearing “basketball never stops” shirts. He is selling his love for the game, a great counter to the lockout. He probably does love the game, but this coordinated “he will play anywhere” campaign is brilliant.

Which brings us to this lated Nike ad for KD, where he plays at a church and a playground and anywhere else they will let him. Well done. My favorite ad from him yet.