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Video: Darren Rovell talks to David Stern on Sports Biz

NBA And Player's Association Meet To Negotiate CBA

NEW YORK, NY - OCTOBER 04: NBA Commissioner David Stern speaks at a press conference after NBA labor negotiations at The Westin Times Square on October 4, 2011 in New York City. Stern announced the NBA has canceled the remainder of the preseason and will cancel the first two weeks of the regular season if there is no labor agreement by Monday. (Photo by Patrick McDermott/Getty Images)

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Darren Rovell spoke with commissioner David Stern this week as part of Stern’s massive media tour. In this conversation, Rovell talks to the Commissioner about competitive balance, the luxury tax, and the contentious state of the NBA Lockout.

There have been a lot of questions about why Stern has decided to pursue such an aggressive approach in the press. After all, the owners don’t need public sentiment. Their customers will not go somewhere else. If there are professional basketball fans left after the lockout, they will be NBA fans. Stern has made noise about it being because of Billy Hunter’s rhetoric and that of the agents in the NBA, but it reeks more as a preventative measure to keep interest. Even if people are disgusted, they’re still talking about the NBA if Stern’s in the media. Harder when it’s just reports from a boardroom.