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Video: New Under Armour ad speaks to hoops purist in us

Atlanta Hawks v Chicago Bulls - Game Two

CHICAGO, IL - MAY 04: A ball swishes through the basket netting during warm-ups before the Chicago Bulls take on the Atlanta Hawks in Game Two of the Eastern Conference Semifinals in the 2011 NBA Playoffs at the United Center on May 4, 2011 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)

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There may be optimism, but there is still a lockout. I’m sick of writing about BRI splits and punitive luxury taxes. I miss basketball.

So this new ad from Under Armour works for me right now. It features Brandon Jennings, Kemba Walker and Derrick Williams, but it’s the message that works. In that vein, I pass it along.