We’d kind of stopped paying attention to the Old Spice Guy because, well, it was clever but kind of a one-trick-pony. They apparently tried to inject life into the shtick by hiring Fabio.
You needed to know that to understand the video below, which references Fabio, but the Old Spice Guy is thinking about helping the NBA solve it’s lockout problem (via The Basketball Jones).
Honestly, if I though it would help, I’d ask the actor to jump into the talks… actually, I’m not sure it can hurt at this point.
