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Watch LeBron James work at pizza place, get mistaken for Dwyane Wade

LeBron James is one of the investors in Blaze Pizza, which is trying to stand out in the increasingly crowded fast-casual pizza market. The idea is simple: As with a Chipotle burrito or a Subway sandwich, it’s an assembly line where you tell the worker exactly what you want on your personal-sized pizza, they cook it quickly in an 800-degree oven, and you eat.

To help promote his company, LeBron made this ad where he is working behind the counter at a Blaze Pizza in Los Angeles. The best part is when a woman says he looks like Dwyane Wade. LeBron’s response is “I get that all the time.”