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Anheuser-Busch disappointed, concerned, dissatisfied with NFL

Goodell

A major NFL sponsor has had enough with the misbehavior of NFL players and the response of NFL Commissioner Roger Goodell and the owners he works for.

Anheuser-Busch, the beer maker that spends a fortune on NFL advertising and sponsorship, has released a strongly worded statement in response to the controversies that have unfolded over the last week regarding Ray Rice, Adrian Peterson, Greg Hardy and Ray McDonald.

“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season. We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league,” the statement said.

Previous statements from the NFL’s corporate partners have generally shown confidence in the NFL’s ability to get a handle on the events that have contributed to the ugliest week in NFL history. The statement from Anheuser-Busch shows no such confidence. If the NFL can’t satisfy Anheuser-Busch, the NFL is at risk losing one of its most lucrative partners.

Which means Roger Goodell is at risk of losing his job. Make no mistake, the reason the NFL’s owners are supportive of Goodell is that the NFL’s owners have made a lot of money while Goodell has run the league. The day Goodell’s mismanagement of this issue costs the owners money is the day Goodell loses the support of the owners. Goodell has already mismanaged the Rice case. He had better figure out the right way to handle the cases of Peterson, Hardy and McDonald.

If Goodell can’t get the job done, the owners will find a commissioner who can.