Done deal: Lady Gaga will perform at Super Bowl halftime
The talks have ended, because a deal is done. And if I remembered the names of any of her songs or some of their lyrics, I’d be tempted to start dropping in some stupid puns.
Lady Gaga will perform at halftime of Super Bowl LI in Houston, according to Terry Lefton of SportsBusiness Daily.
The announcement will come on Sunday during FOX’s NFL programming, probably during the pregame show.
It’s unknown whether other performers will be involved in the show. The biggest unknown is whether the unpaid gig has indeed morphed into a revenue source for the league, based on a report from the Wall Street Journal in 2014 that the idea had been floated of, for example, the artist surrendering a portion of increased ticket sales arising from the nine-figure audience the Super Bowl will be delivering.