Texans defensive end J.J. Watt deserves plenty of attention for his play on the field. But on the scant possibility you’re not familiar with his work, he now has a handy marketing tool to point you toward him.
According to Darren Rovell of ESPN.com, Watt now has a logo, which will be used as a part of his Reebok campaign.
Basically, it’s a pair of Js, one of them backward, and if you look at it upside down, it looks like a 99 as imagined by a kindergartener. Its color scheme makes it fit with the NBA Houston Rockets, but the description takes it over the top.
According to Rovell: “the logo is designed to look like rising buildings, built from the bottom up, a metaphor for the work ethic of Watt, who was a walk-on before he received a scholarship at the University of Wisconsin.”
“I have always dreamed of being able to use my experience to create something truly great, something that I believed would legitimately improve people’s performance and training,” Watt said. “I wanted the ability to put my own personal stamp of approval on tools that I thought would help people perform better. And that is what this logo has allowed me to do. When you see this logo, you will know that I personally had my hand in the product’s creation and that it has my own personal stamp of approval.”
While that’s as gag-inducing as his secluded workout cabin which isn’t nearly as rustic as the original Rocky vs. Drago training imagery might have implied, at least Watt has done something recently on the field to deserve a marketing campaign.
Not every player with a logo can say that.