Niners can sell naming rights again
Once upon a time, the place where the 49ers play had names other than “Candlestick Park.”
Since 2008, it has again been named “Candlestick Park.”
The change from “Monster Park” wasn’t the result of the inability of the Niners to renew the deal with Monster Cable Products or to find a new sponsor. Instead, voters decided in 2004 to require the venue to be named “Candlestick Park.”
The “Monster Park” name survived because the four-year deal was inked several weeks before the election.
Five years later, voters have changed their minds. The naming rights again can be sold, per the San Francisco Chronicle (via SportsBusiness Daily).
But there’s a caveat: Half the money will go to the city.
Fortunately, the economy is roaring right now, and the market for naming rights is even stronger.