OTT may not be the future of the NFL, for much of the country
‘Member when getting online consisted of hearing the dial tone, the rapid succession of the numbers being punched up by the modem, and the inevitable screeching and squawking until silence returned and the slow wait commenced for the images to gradually appear and the speakers to proclaim, “You’ve got mail”? For many, it’s not a memory.
So as the NFL plots a future of game-content delivery that consists of OTT services that rely on the high-speed Internet connections that many have taken for granted, it’s important to keep in mind the reality that millions are still living in AOLworld. Consider this June 15 article from the Wall Street Journal, dubbed “Rural America is Stranded in the Dial-Up Age.”
“Delivering up-to-date broadband service to distant reaches of the U.S. would cost hundreds of billions of dollars, experts estimate, an expense government, industry and consumers haven’t been willing to pay,” explains the item from Jennifer Levitz and Valerie Bauerlein. As a result, high-speed Internet access is either not available or ridiculously expensive in much of the country.
Which means that, while plenty have ditched cable or satellite TV for devices that deliver the images and sound just as quickly and reliably, plenty of people continue to be limited to the traditional means of receiving and digesting TV programming. And that doesn’t even include the millions who live in areas that have high-speed Internet available, but who due to economic limitations rely only on the free, over-the-air signals captured by rabbit-ear antennas.
Thus, while it’s a major part of the NFL’s future when it comes to Internet users who opt out of cable and satellite, OTT can’t be a replacement for those who don’t have that luxury.