Seattle Kraken

Kraken Rum becomes official partner with NHL’s Seattle Kraken

Seattle Kraken

The time has come to break the ice!

On Friday, two legends thought to dwell in the blackest depths of the sea became one. The Kraken® Black Spiced Rum announced its partnership with the NHL’s Seattle Kraken

We teased out the potential partnership following the NHL Seattle’s exciting team name announcement, but now it is confirmed—Kraken Rum is the official rum of the NHL’s 32nd hockey team.   

"The bold and distinctive brand of The Kraken Rum perfectly captures our spirit and resolve," Tod Leiweke, CEO of the Seattle Kraken said. "We’re proud to welcome them as the Official Rum partner for our new team, and we hope to be drinking it out of the Stanley Cup one day soon."

Fans will not only get to enjoy Kraken on Ice while witnessing epic battles in the Emerald City in 2021, but also experience The Kraken through digital activations, giveaways, cocktail samplings, and more at the new Climate Pledge Arena, which is slated to open in fall of 2021.


"The Kraken Rum toasts the city of Seattle as we celebrate its newly established team, and us becoming the Official Rum of the Climate Pledge Arena and the Seattle Kraken," Mike Keyes, President & CEO of Proximo Spirits said. "This partnership is the perfect match for our two brands as we share the fierce sea creature as our iconic mascot. We are excited for the Seattle Kraken to get on the ice next season, and to work together to make Seattle our most loyal fan base. Get ready Washington, it’s time to drink the ink and ‘Release the Kraken!"

Seattle fans don’t have to wait until 2021 to unleash the Kraken, get your tentacles (or should we say hands) on the official team cocktail, Kraken on Ice. The recipe calls for 1.5 oz of The Kraken® Black Spiced Rum poured over rocks ice. Get yours here.

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