For a decade now, Adidas has been the maker of the NBA’s official uniforms and apparel — those Chicago Bulls practice long-sleeve T-shirts, the Stephen Curry Warriors T-shirts, the LeBron James jerseys all were Adidas products. But the company decided to bow out of when other competitors came into the bidding process.
Nike won that bidding war.
Nike and the NBA announced a deal Wednesday where the iconic brand tied to NBA stars from Michael Jordan through LeBron will be the NBA’s official uniform and apparel supplier for at least eight years.
“This partnership with Nike represents a new paradigm in the structure of our global merchandising business,” NBA Commissioner Adam Silver said in a released statement. “As our exclusive on court apparel provider, Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and on court products.”
Nike has made the Team USA jerseys for the Olympics for years; this will build off of that experience. Nike also will manufacture the jerseys for the WNBA and D-League.