As I wached another of those endless run of commercials this morning featuring Shaquille O'Neal speaking to a cartoon general, with the ex-NBA player hawking auto insurance, I was struck by not only how many commercials Shaq makes, but the wide, random,  range of companies that he has endorsed.

O'Neal has spoken on behalf of -- to name just a few -- a sleep apnea mask, a sugar substitute, Soupman, Zales, Muscle Milk, Shaq Fu Punch, Chris Christie, Dunkman shoes, Dove, Nintendo, Macy's, JC Penney, Comcast, Monster speakers, LiNing shoes, NBA 2k, Gold Bond, a vodka brand, Buick, Taco Bell, Nestle Crunch, Icy Hot, Pepsi, Wheaties, Oreos and Burger King.

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That's just a sample. But this list not only reflects the variety of products but in some cases, the fact he has endorsed competing products. One would think this man is so desperate to endorse that he's dead broke. But that's apparently not the case. His estimated net worth is said to be $400 million.

How wealthy is this man? Well, check this out:

 

He is the joint owner of 155 Five Guys Burgers restaurants, 17 Auntie Annie's Pretzels restaurants, 150 car washes, 40 24-hour fitness centers, a shopping center, a movie theater, and several Las Vegas nightclubs.

I think the real answer to all these endorsements is that he's such a ham that he just loves to be on camera. But he and the companies he works for must understand at some point that when you endorse this many products there is a point when your ability to move people to buy the products is affected. I mean, at what point do you just laugh at all these ads and dismiss his testimonials as strictly money grabs?