Being a women's basketball player at Oregon State University has gained another perk, and this one will have lifetime benefits.
Oregon State has partnered with branding expert Jeremy Darlow to help mentor students develop marketing plans while in school and beyond, head coach Scott Rueck announced Thursday. The goal is to guarantee success beyond basketball for all of his student-athletes.
🚨ANNOUNCEMENT🚨— Scott Rueck (@CoachRueck) July 9, 2020
We’re thrilled to announce that OSU WBB is the FIRST and ONLY program in the country to have @JeremyDarlow ON CAMPUS EVERY WEEK teaching our athletes how to build a brand and reputation that reaches BEYOND sports.
This is bigger than 🏀https://t.co/czlJvNXcmE pic.twitter.com/EzD1jWCrJD
“I am excited to launch this exclusive partnership that will provide our athletes an incredible opportunity for personal development,” Rueck said. “Jeremy Darlow is one of the best branding minds in sports and having him work with our students in person, on campus, every week, gives each of our team members an unparalleled opportunity to learn from him, and to shape and build their personal brands. Our program is dedicated to helping our students grow on and off the court and prepare for life beyond Oregon State, and this partnership is another reflection of that vision.”
Darlow is a leading brand consultant, former director of marketing for Adidas Football and Baseball, marketing professor, and author of the best-selling books “Brands Win Championships,” a branding guidebook for college sports programs, and “Athletes Are Brands Too,” an athlete’s roadmap to building a stronger personal brand. Over his career, he has worked with and built marketing plans for some of the most heralded athletes such as Aaron Rodgers, Von Miller, Dak Prescott, Kris Bryant, Carlos Correa, Lionel Messi, and Dale Earnhardt, Jr.
Now, he's taking his talents to Oregon State.
Both Barlow and head coach Scott Rueck joined Ron Callan on the Talkin' Beavers podcast this week to discuss the announcement.
“I graduated from Oregon State in 2003, and when I left one of my goals was to one day come back and help the university build its brand – both as a school and an athletic department,” Darlow said. “In a way, now I get to live out that dream. More importantly, now I get to help these individual student-athletes build their brands. I want every single player on this team to leave with their own marketing plan – a road map they can follow for the rest of their lives.”
Darlow plans to be on campus every week at his alma mater helping athletes develop and define their personal brands while in school, and learn skills that will help them beyond basketball.
The Darlow Rules course teaches college athletes how to build personal brands that set them up for success in life, regardless of what happens in their athletic careers. By the end of the course, students will have built their own brand marketing plan, employing the same planning techniques used by Darlow over the course of his extensive career in sports marketing.
Current and former Beavers seemed hyped about the announcement.
This is huge! I’m a bit jealous cause I know how crucial it is to brand yourself when you can. This is an amazing resource! https://t.co/i2u0fq0elv— Jamie Scott (@jamiegracescott) July 10, 2020
So cool!!! I love this https://t.co/uspORcjv3F— Marie Gülich (@mary_gulitsch) July 9, 2020