Why Brandin Cooks is a hold in fantasy football, not a drop

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article_body => "Brandin Cooks<\/strong> was not a highly drafted player in most fantasy drafts in 2020, but even then he has vastly disappointed so far.<\/p>\r\n\r\nThrough four weeks, is the WR82 in half-PPR leagues which is catastrophic having scored 3.0, 12.0, 3.8 and 0.0 points respectively.<\/p>\r\n\r\nIn Week 4 against Minnesota, Cooks failed to register a point by not converting any of his three targets into a catch.<\/p>\r\n\r\nHere's why you shouldn't give up on him just yet.<\/p>\r\n\r\nMonday, the Houston Texans fired head coach and offensive play caller Bill O'Brien so perhaps Cooks' role in the offense changes with new coaching. Given the lack of receiving depth on Houston, Cooks should see plenty of snaps. The previous three weeks, Cooks has played 90%, 97%, and 94% of the Texans offensive snaps. <\/p>\r\n\r\nAdditionally, Cooks ranks 29th in average targeted air yards at 12.1 yards, which is more in line with his true fantasy value of a WR3 or flex play most weeks. <\/p>\r\n\r\nHe's also seen 22.96% of his team's target shares and now with O'Brien fired, perhaps the Texans want to air the ball out more with their franchise quarterback Deshaun Watson. More passing attempts will translate to more targets and therefor more fantasy points for Brandin Cooks if all goes according to plan.<\/p>\r\n\r\nNow it's entirely possible that Cooks continues to put up stinkers and if that's the case then feel free to drop him later in the season, but it's more likely that he's in line for positive regression and he will start putting up better stats. <\/p>\r\n\r\nEditor\u2019s Note: Visit Rotoworld to unlock their brand new League Sync! Keep track of all your Yahoo! teams in one place and use their Trade Analyzer, Free Agent Finder, Lineup Adviser and custom projections to make all the right roster decisions! <\/em><a href=\"https:\/\/products.rotoworld.com\/pricing?utm_int=Edge1112\">Get all of Rotoworld\u2019s Season Tools, League Sync AND DFS Tools for as low as $7.99\/month!<\/em><\/a><\/p>\r\n\r\n<a href=\"https:\/\/art19.com\/shows\/talkin-seahawks\">[Listen to the latest Talkin\u2019 Seahawks Podcast with host Joe Fann]<\/em><\/a><\/p>\r\n\r\n<drupal-url data-embed-button=\"url\" data-embed-url=\"https:\/\/art19.com\/shows\/talkin-seahawks\" data-entity-label=\"Embed social\" data-timestamp=\"1602140591\" data-url-provider=\"ART19\"><\/drupal-url>\r\n"
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Northwest

Brandin Cooks was not a highly drafted player in most fantasy drafts in 2020, but even then he has vastly disappointed so far.

Through four weeks, is the WR82 in half-PPR leagues which is catastrophic having scored 3.0, 12.0, 3.8 and 0.0 points respectively.

In Week 4 against Minnesota, Cooks failed to register a point by not converting any of his three targets into a catch.

Here's why you shouldn't give up on him just yet.

Monday, the Houston Texans fired head coach and offensive play caller Bill O'Brien so perhaps Cooks' role in the offense changes with new coaching. Given the lack of receiving depth on Houston, Cooks should see plenty of snaps. The previous three weeks, Cooks has played 90%, 97%, and 94% of the Texans offensive snaps.

Additionally, Cooks ranks 29th in average targeted air yards at 12.1 yards, which is more in line with his true fantasy value of a WR3 or flex play most weeks.

He's also seen 22.96% of his team's target shares and now with O'Brien fired, perhaps the Texans want to air the ball out more with their franchise quarterback Deshaun Watson. More passing attempts will translate to more targets and therefor more fantasy points for Brandin Cooks if all goes according to plan.

Now it's entirely possible that Cooks continues to put up stinkers and if that's the case then feel free to drop him later in the season, but it's more likely that he's in line for positive regression and he will start putting up better stats.

Editor’s Note: Visit Rotoworld to unlock their brand new League Sync! Keep track of all your Yahoo! teams in one place and use their Trade Analyzer, Free Agent Finder, Lineup Adviser and custom projections to make all the right roster decisions! Get all of Rotoworld’s Season Tools, League Sync AND DFS Tools for as low as $7.99/month!

[Listen to the latest Talkin’ Seahawks Podcast with host Joe Fann]